Simplifying Non-Geographic Numbers
You should now be aware of the changes that were introduced in July 2015 that will affect the way in which 08/09 non-geographic numbers will be charged. Ofcom, the regulatory body for NGNs, have introduced these changes to improve customer understanding of how 0845, 0844/3, 0870, 0871/2 & 09 numbers are charged.
Ofcom deems that consumers may be confused when trying to understand the costs to call 08 & 09 numbers. To counteract this confusion, they have published guidelines to simplify consumer pricing for all 08 number ranges, ensuring clear pricing guidance as to how calls to 08 numbers are displayed on web content, advertising and literature.
Businesses who are using 08 numbers now have a legal obligation to clearly promote the cost of calling their 08 numbers on any advertising or promotional material. This will need to take the form of;
''calls will cost you X pence per minute plus your phone company's access charge''
This statement must be displayed in a prominent position and in close proximity to the 08 number advertised and these changes will come into force from the 1st July 2015
Use our Number Checker to see your number's service
To assist with these changes we have created an easy to use number checker. Enter your number to see what your should be publishing on your website and marketing collateral.
Businesses who are using 08 numbers now have a legal obligation to clearly promote the cost of calling their 08 numbers on any advertising or promotional material. Use our number checker below to see what your should be publishing on your website and marketing collateral.
Please enter your full 11 digit 08 number below
Overview of number changes
This is the caller’s originating provider’s charge, to cover the cost of making the call to the terminating provider e.g. UK IT Networks This is a pence per minute charge
This is the pence per minute charge that is displayed on literature, and is paid to the terminating provider. Charges may be pence per minute, pence per call or a combination of the two
Calls from mobiles to Freephone 0800, 0808 & 116 numbers will also become “free to caller” from both fixed and mobile lines. Mobile operators will no longer be able to make an additional charge for calling a Freephone number. The above only apply to calls made from consumer residential mobile & landlines. Phone companies will continue to have flexibility over how they charge for these calls from business lines.
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